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BGI Legal wins landmark case on behalf of confectionery giant Ferrero

Following a complex legal battle on behalf of a multinational confectionery giant Ferrero, BGI has achieved registration of a trademark based on exceptional legal grounds – ‘distinctiveness acquired through use'.

The Georgian Trademark Authority has ruled that the sales volumes and advertising campaign conducted by Ferrero in Georgia enables Georgian customers to identify the requested trademark with respective goods.

“This will certainly be a landmark case, providing valuable guidance for other practitioners as well as courts in this area of IP law”, says George Sarajishvili who led BGI's team to this success.

Zaza Bibilashvili is able to suggest winning strategies and is active across a range of contentious and non-contentious work, including real estate and intellectual property matters. Previous comments include: BGI Legal fields ‘a team of true professionals with good knowledge of law and a proper understanding of business needs`. It provides full-service support to leading multinational and Georgian clients, handling general legal matters alongside more complex financing, M&A, dispute resolution and capital markets mandates.

Legal 500 - 2016

The four-partner team at BGI Legal provides a ‘responsive, proactive and solution-oriented service to a wide range of international corporates both directly and on a referral basis from major international law firms; it has built a strong reputation acting for investors and lenders on many of the country s largest projects. The ‘excellent Lasha Gogiberidze has led the team s work in several major energy mandates, including advising an Asian investor on a hydropower project. Gogiberidze is also regularly involved in financing work, including inter-bank lending, regulatory lending (to comply with capital adequacy requirements) and capital markets work, where Unana Gogokhia is also establishing a strong reputation.

Legal 500 - 2016

Zaza Bibilashvili is a highly respected corporate and disputes lawyer with significant practical experience in real estate transactions. Clients note his creativity and availability.

Chambers Global - 2018