Following a complex legal battle on behalf of a multinational confectionery giant Ferrero, BGI has achieved registration of a trademark based on exceptional legal grounds – ‘distinctiveness acquired through use'.

The Georgian Trademark Authority has ruled that the sales volumes and advertising campaign conducted by Ferrero in Georgia enables Georgian customers to identify the requested trademark with respective goods.

“This will certainly be a landmark case, providing valuable guidance for other practitioners as well as courts in this area of IP law”, says George Sarajishvili who led BGI's team to this success.